METTS Regional
Representative:
 
   
   
   

 
 

The Middle East Travel and Tourism Summit (METTS) is a long-term initiative that will help develop tourism as a key driver for economic growth in the MENA region, and shape the industry’s evolution in a responsible and sustainable manner.

METTS was launched in Jordan in February 2006 under the patronage of His Majesty King Abdullah II. Over 300 delegates from the region and further afield attended, and the event was an outstanding success.

Through an advisory panel of senior industry stakeholders, METTS will ensure momentum beyond the two-day conference to help shape the industry’s evolution. A two year programme will focus on the following key strategies:

  • Promoting direct investment into sustainable and responsible projects supporting Tourism
  • Developing human resource capabilities at all levels through skills development and higher professional standards
  • Establishing frameworks for development of private / public sector partnerships to promote entrepreneurship, and good social and environmental practice within the industry
  • Positioning and marketing the region as a competitive destination

2008 FOCUS

METTS 2008 will highlight the following:

  • Tourism potential: how development in a region can be managed in a sustainable manner
  • The business case for sustainable development and sound environmental practice
  • Marketing investment opportunities in the region and positioning it as a competitive destination
  • Inspiring entrepreneurship and professional development in the sector

OUTCOMES

The following outcomes are planned as a result of the work of the advisory panel and the annual high level conferences:

  • Exchange of information on regional best practice leading to higher standards
  • Adoption of sustainable objectives in national tourism development strategies
  • Increased investment by British and international partners in the MENA region
  • Formation of mutually beneficial partnerships to further skills, leadership and entrepreneurship
  • Implementation of appropriate pilot projects and multiplication across the region
 
 
 
Communications Partner: